Advisors
Amy Mercer
People & Performance
Amy Mercer is a dynamic transformation leader with over 20 years of experience across film, games, television, marketing services, and creative technology. She specialises in scaling organisations, integrating acquisitions, and designing people and business strategies that drive growth, resilience, and operational excellence.
Renowned for aligning culture with commercial ambition, Amy empowers teams to thrive through rapid change. Her global leadership spans start-ups to multinationals, consistently delivering improved performance, profitability, and inclusion. With a sharp strategic lens and a people-first philosophy, she builds sustainable, future-ready organisations capable of navigating complexity and disruption.
Growth with Purpose
In an advisory capacity, Amy supports high-growth creative and tech organisations such as Product Madness and Jellyfish Pictures through periods of rapid international expansion and operational scaling. Her work includes building agile leadership and operating models, redesigning talent acquisition systems to support 50–100% headcount growth, and leading purpose-driven transformation efforts such as B-Corp certification. Her strategic guidance consistently helps companies scale with clarity and inclusivity.
Start-up / Scale-Up Strategy
Amy has also partnered with early-stage VFX and creative tech start-ups such as Lightrunner VFX and Digital Giant to establish the core systems and strategies needed for sustainable growth. She has developed go-to-market and people strategies, set up new entities, introduced workforce planning methodologies, and built operational and financial reporting frameworks. Her work equips founders and leadership teams with the insights, structure, and operational confidence to build organisations from the ground up.
Resilience by Design
Over 15 years at Technicolor Creative Studios, Amy led one of the industry’s most ambitious and far-reaching people transformations, spanning film, episodic, animation, games, and advertising. She launched a global virtual learning and recruitment platform that enabled 6,000 hires and supported 600 students annually, unlocking $50 million in new revenue and fuelling 120% business growth. Amy also built scalable HR shared services and developed region-specific talent strategies, aligning creative operations with commercial goals. These foundations enabled the organisation to scale effectively and withstand major industry disruptions.